Skip Nav

What is Customer Satisfaction?

Navigation menu

❶In some research studies, scholars have been able to establish that customer satisfaction has a strong emotional, i. Impress your friends, family and colleagues with this unusual collection of football lingo.

Join YourDictionary today

File Extensions and File Formats
cus·tom·er
Trends of 'customer satisfaction'

Expectations of a customer on a product tell us his anticipated performance for that product. As it is suggested in the literature, consumers may have various "types" of expectations when forming opinions about a product's anticipated performance. For example, four types of expectations are identified by Miller While, Day indicated among expectations, the ones that are about the costs, the product nature, the efforts in obtaining benefits and lastly expectations of social values.

Perceived product performance is considered as an important construct due to its ability to allow making comparisons with the expectations. It is considered that customers judge products on a limited set of norms and attributes. Olshavsky and Miller and Olson and Dover designed their researches as to manipulate actual product performance, and their aim was to find out how perceived performance ratings were influenced by expectations.

These studies took out the discussions about explaining the differences between expectations and perceived performance. In some research studies, scholars have been able to establish that customer satisfaction has a strong emotional, i. Especially for durable goods that are consumed over time, there is value to taking a dynamic perspective on customer satisfaction. Within a dynamic perspective, customer satisfaction can evolve over time as customers repeatedly use a product or interact with a service.

The satisfaction experienced with each interaction transactional satisfaction can influence the overall, cumulative satisfaction. Scholars showed that it is not just overall customer satisfaction, but also customer loyalty that evolves over time.

It is negatively confirmed when a product performs more poorly than expected. There are four constructs to describe the traditional disconfirmation paradigm mentioned as expectations, performance, disconfirmation and satisfaction.

In operation, satisfaction is somehow similar to attitude as it can be evaluated as the sum of satisfactions with some features of a product. Churchill and Suprenant in , evaluated various studies in the literature and formed an overview of Disconfirmation process in the following figure: Organizations need to retain existing customers while targeting non-customers.

It can be, and often is, measured along various dimensions. A hotel, for example, might ask customers to rate their experience with its front desk and check-in service, with the room, with the amenities in the room, with the restaurants, and so on. Additionally, in a holistic sense, the hotel might ask about overall satisfaction 'with your stay.

As research on consumption experiences grows, evidence suggests that consumers purchase goods and services for a combination of two types of benefits: Hedonic benefits are associated with the sensory and experiential attributes of the product. Utilitarian benefits of a product are associated with the more instrumental and functional attributes of the product Batra and Athola The state of satisfaction depends on a number of both psychological and physical variables which correlate with satisfaction behaviors such as return and recommend rate.

The level of satisfaction can also vary depending on other options the customer may have and other products against which the customer can compare the organization's products. Work done by Parasuraman, Zeithaml and Berry Leonard L [11] between and provides the basis for the measurement of customer satisfaction with a service by using the gap between the customer's expectation of performance and their perceived experience of performance.

This provides the measurer with a satisfaction "gap" which is objective and quantitative in nature. The usual measures of customer satisfaction involve a survey [12] using a Likert scale. The customer is asked to evaluate each statement in terms of their perceptions and expectations of performance of the organization being measured. Good quality measures need to have high satisfaction loadings, good reliability, and low error variances.

In an empirical study comparing commonly used satisfaction measures it was found that two multi-item semantic differential scales performed best across both hedonic and utilitarian service consumption contexts. It loaded most highly on satisfaction, had the highest item reliability, and had by far the lowest error variance across both studies.

A semantic differential 4 items scale e. In the study, respondents were asked to evaluate their experience with both products, along seven points within these four items: Finally, all measures captured both affective and cognitive aspects of satisfaction, independent of their scale anchors.

Recent research shows that in most commercial applications, such as firms conducting customer surveys, a single-item overall satisfaction scale performs just as well as a multi-item scale. The ACSI measures customer satisfaction annually for more than companies in 43 industries and 10 economic sectors.

I really believe that it is possible to both improve customer satisfaction and reduce costs. Customer satisfaction with their service runs at more than 90 percent. Customer satisfaction with the service runs at more than 90 per cent. Trends of 'customer satisfaction'. Nearby words of 'customer satisfaction'. Definition of customer satisfaction from the Collins English Dictionary. The verb be is used as an auxiliary verb and it can also be used as a main verb.

See Types of main verb. The verb be is irregular. It has eight different forms:

Use 'customer satisfaction' in a Sentence

Main Topics

Privacy Policy

Definition of customer satisfaction: The degree of satisfaction provided by the goods or services of a company as measured by the number of repeat customers.

Privacy FAQs

Customer satisfaction measures how well the expectations of a customer concerning a product or service provided by your company have been met. Customer satisfaction is an abstract concept and involves such factors as the quality of the product, the quality of the service provided, the atmosphere of the location where the product or service is purchased, and the price of the product or service.

About Our Ads

Definition: Customer satisfaction indicates the fulfillment that customers derive from doing business with a firm. In other words, it’s how happy the customers are with . When customers are pleased with the goods or services they have bought, you can refer to this as customer satisfaction. I really believe that it is possible to .

Cookie Info

In customer relationship management, customer satisfaction (CSAT) is a measure of the degree to which a product or service meets the customer's expectations. Customer Satisfaction Definition Customer satisfaction is a term used to describe a scenario when an exchange meets the needs and expectations of its user. It captures the provision of goods or services that fulfil the customer’s expectations in terms of quality and service in relation to the price paid.