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What Are the Advantages and Disadvantages of Primary Data?

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❶Another limitation that the research faced was that the secondary research attempted to make use of a large number of previous studies.

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Primary research data collection describes when a business conducts its own research and controls its own data. There are several advantages and disadvantages of primary research data collection.

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Primary research is the process of gathering new information about a certain phenomenon in society. Expenses of primary research include the cost of stationery, printing materials, transport, accommodation and compensating research assistants. Conducting a census is one example of primary research that involves great costs and takes a lot of time.

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Compared to secondary research, primary data may be very expensive since there is a great deal of marketer involvement and the expense in preparing and carrying out research can be high. Time Consuming. To be done correctly primary data collection requires the development and execution of . Primary market research, otherwise known as custom research, is necessary to use in addition to or in place of syndicated research since that information doesn’t answer specific business questions.

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Primary market research can be quantitative or qualitative in nature. This process of research can either be done by the marketer or can be outsourced to the person or . Sample Thesis Paper. With regard to the limitations encountered, it is imperative to note that the primary research instrument, although designed and implemented with the maximum care possible, was perhaps the one area where the research was most prone to falling victim to limitations.