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Business Plan Development

❶Write the executive summary.

Our Business Plan Writing and Development Process




By focusing on excellent ambiance, close location, premium products, and superb customer service, Joe's coffee will differentiate itself from its peers. Write your market analysis. The purpose of this section is explore and demonstrate knowledge of the market your business is operating within. You should be able to answer questions like, who is your target market? What are their needs and preferences?

How old are they, and where are they located? Make sure to include a competitive analysis that provides research and information on immediate competitors.

List your main competitors strengths and weaknesses and the potential impact on your business. This section is extremely important, as it outlines how your business will gain market share by capitalizing on competitor's weaknesses. Describe your company's organizational structure and management. This section of the business plan focuses on key personnel. Include details about the business owners and its management team. If the owners and managers and have extensive backgrounds in the industry or a track record of success, highlight it.

If you have an organizational chart, include it. Describe your product or service. What are you selling? What's so great about your product or service? How will customers benefit? How is it better than your competitors products or services? Do you currently have or anticipate developing a prototype, or filing for a patent or copyright?

Note all planned activities. For example, if you are writing a plan for a coffee shop, you would include a detailed menu that would outline all your products. Before writing the menu, you would include a short summary indicating why your particular menu sets your business apart from others.

You may state, for example, "Our coffee shop will provide five different types of beverages, including coffee, teas, smoothies, soda's, and hot chocolates. Our wide variety will be a key competitive advantage as we can provide a diversity of product offerings that our main competitors are currently not offering". Write your marketing and sales strategy.

In this section, explain how you intend to penetrate the market, manage growth, communicate with customers, and distribute your products or services. Will you use sales representatives, billboard advertising, pamphlet distribution, social media marketing, or all of the above?

Make a funding request. If you will use your business plan to secure funding, include a funding request. Explain how much money you need to start and maintain your small business. Provide an itemized summary of how start-up capital will be used. Give a timeline for your funding request. To accurately complete this step, in some cases it might be necessary to hire an accountant, lawyer, or other professional. For one full year, provide monthly and quarterly statements.

Each year after that, yearly statements. These documents will be placed in the Appendix Section of your business plan. Include projected cash flows for at least 6 years or until stable growth rates are achieved and if possible, a valuation calculation based on discounted cash flows. Write the executive summary. Your executive summary will serve as an introduction to your business plan.

It will include your company's mission statement and provide readers with an overview of your products or services, target market, and goals and objectives. Remember to place this section at the beginning of your document. When was the business first conceptualized? What are some notable growth benchmarks? Start-ups will focus more on industry analysis and their funding goal.

Mention the company's corporate structure, its funding requirement, and if you will provide equity to investors. Existing businesses and start-ups should highlight any major achievements, contracts, current or potential clients and summarize future plans. This is the very last section and it's meant to provide additional information. Potential investors might want to see this information before making a decision.

The documents you include here should support claims made in other sections of the business plan. There should a section clearly outlining the risk factors affecting your venture and your mitigation plans.

This also indicates to the reader how well prepared you are for contingencies. Review your business plan for spelling and grammatical errors. Do this several times before deciding on the final version. Rework or completely rewrite content to ensure it works from the perspective of the reader. This is especially true if you are creating a "presentation plan". Read your document aloud. This allows you to detect if any sentences do not flow together well, and it also makes any grammatical mistakes more obvious.

Make a copy and give it to a trusted friend or colleague to proofread and provide feedback. Create a cover page. The cover page identifies your document and gives it aesthetic appeal and professionalism. It also helps your document to stand out. Your cover page should include: The words "Business Plan" centered in large bold font, along with your company name, company logo, and contact information.

Not Helpful 11 Helpful What is a marketing business plan sample for a boutique and fashion store? Not Helpful 14 Helpful You can start with something small.

Business cards, website, or anything that will alert people about your company. You can even post flyers at your local church or grocery store. A business must be registered to make sure that it is legal and a viable choice for investors and customers. Not Helpful 3 Helpful Follow the steps in this article but craft it to make it specific to hardware. Not Helpful 3 Helpful 3. Where does a tech company start?

I need money for servers to run the service, but I need the service to earn money. If you don't have your own starter money or ways to create the income, the next best thing would be to find some investors and people willing to lend you money to start your business.

A good solid foundation and business plan showing them how you will become successful could help in getting that revenue.. Not Helpful 9 Helpful 3. How do I write a business plan for a distribution company? Answer this question Flag as How do I write a business plan for a lingerie shop? We write every business plan from scratch so that we capture the unique aspects of your business fully. That allows business plans from Optimus to stand out — especially from businesses similar to yours — when investors or lenders look at them.

Many companies simply take your information and plug it into a pre-designed template. That will never happen with Optimus Business Plans.

With Optimus, you know you are getting a fully-customized document that will showcase the best aspects of your business model. All of our business plan development clients get six months of free, unlimited revisions and editing. We believe that once you are a client of ours, you are a client for a lifetime. So, we provide this unique service when most others in the business plan industry would charge additional fees.

The estimated timeframe for a typical project can vary depending on your needs. A rush can be executed upon request in many situations. Contact us directly for a price and timeframe quote.


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A business plan is a written description of your business's future, a document that tells what you plan to do and how you plan to do it. If you jot down a paragraph on the back of an envelope describing your business strategy, you've written a plan, or at least the germ of a plan. Business plans are inherently strategic. You start here, today, with certain resources and abilities.

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The more you pay, the more advanced business plan options you get. The easy-to-use app guides users through a series of simple questions and prompts. Your answers are used to develop a summary business plan, complete with revenue projections and full-color graphs and charts.

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We would like to show you a description here but the site won’t allow us. This guide will explain why a business plan is a must-have, provide a shortcut to the business planning process, help you collect important background information, and get .

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Oct 23,  · The marketing and sales plan section of your business plan details how you plan to reach your target market segments, how you plan on selling to those target markets, what your pricing plan is, and what types of activities and partnerships you need to make your business a success/5(). The process of writing a business plan guides you through answering these questions so that you end up with a strategy that works for your business. You will also end up with a plan that you can share with business partners, investors, and friends and family.