Primary market research provides a number of benefits for businesses and organizations. Because the organization has complete control over the process, primary market research can be used to address specific issues.
The company performing the research should be able to focus their efforts on finding data in regards to a specific market. Most of the time secondary data is not up-to-date or relevant to the situation that the marketer is attempting to address. In addition to the aforementioned benefits, organizations that collect primary market data own that information and can choose to keep it private, giving them a competitive edge over their competition.
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Securities dealt in the new issue market or primary market are classified as. These are shares issued by companies for raising capital. The owners of these shares are shareholders. Normally, the face value of the shares may be Rs. A group of fully paid shares are called stock and these can be transferred.
The shareholders are entitled for profit, which are distributed to them in the form of dividend. The share capital will be refunded to them only during the winding up of the company, provided the company has sufficient assets. Preference shares are similar to equity shares but are given on a preference basis to certain shareholders like promoters, auditors, etc.
Primary market research can be quantitative or qualitative in nature. This process of research can either be done by the marketer or can be outsourced to the person or organisation which specializes in these type of surveys.
Primary market research might be necessary when data collected from these sources does not fulfill the company’s requirements. Benefits of primary market research Primary market research provides a number of benefits for businesses and organizations.
Advantages of Primary Market Research 1) Targeted Issues are addressed. The organization asking for the research has the complete control on the process and the research is streamlines as far as its objectives and scope is concerned. Carrying out their own research allows the marketing organization to address issues specific to their own situation. Primary research is designed to collect the information the marketer wants to know (Step 2: Identify What is to be Learned) and report it in ways that benefit the marketer.
Primary market is one in which new securities are offered to the investing public. Advantages of primary market, Classification of securities traded are detailed. Marketing Research Proposal Writing Services; Marketing Thesis Services; Order Now; ADVANTAGES OF A PRIMARY MARKET. Print Email Details Category: Business Finance Published: 04 August These are markets that deal with securities that have been issued for the first time. The money flows directly from transferor (saver of .