By doing this, a campaign is able to help these groups feel that they have their own choices to make all based on their own self-understanding. For health campaigns, the limit is not simply put to reaching to marginalized groups for an effective means of communication such as visual aids. The Health Communication Unite at the Canter for Health Promotion University of Toronto provided a step process and program for designing a comprehensive communication campaign, of which the ideas of how to effectively inform and call to action the general public on important health issues that they are facing.
Some of these steps are:. All of these steps seem to work under a unified premise: The obesity health campaign in the United States can be viewed as a campaign that is both mediated and cultural centered. For the obesity campaign, there are many marketing and media strategies for getting the message out including the website, public announcements, posters and handouts, and even counseling and support groups. It is also important to recognize that this public health campaign is firmly rooted in a cultural centered sense.
Unlike many of the health problems that face our society, obesity is an issue that largely affects only our nation. Of all the developed nations in the world, the United States by large is the most affected by the rising rate of obesity in both the population and the cost to the society. All of the aims from the campaign to combat and end obesity take aim at the way of life that we as a nation tend to embrace even though the health risks are so great from doing so.
The public health campaign against obesity uses some traditional means of getting its message out to the people. This cultural centered campaign utilizes the tried and true method of informing and calling to action the general population as a means to combat the issue presented by the campaign.
By utilizing one of the fundamental techniques of an effective communication model, this campaign has been able to receive much nation and media attention and has pushed its way to the front and center of the health issues that the United States deals with on a daily basis. Though the public at large has received the message, the outcome remains in question. Simply informing the public and calling them to action will not necessarily be able to entirely combat the health issue.
It is through a well thought out and executed communications plan that this disease will be fought and, hopefully, conquered. By continuing to rally the population while reaching out the marginalized groups, the fight against obesity will provide the public with the facts about this dangerous, costly health issue.
The fine line between educating and shaming. The Atlantic, Retrieved from http: Drag a picture from your file manager into this box, or click to select. Cannot annotate a non-flat selection. Make sure your selection starts and ends within the same node. What is Public Health. What is Public Health Reads: In addition to the above-mentioned areas, public health includes our police and fire departments, local health departments, homeless shelters, vehicle emission boards, References Avert.
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This principle helps to explain the duties of the government in matters concerning public health by advocating membership among all the members of the population, stressing shared bondage among its members by putting it to them by offering them with the necessary education so as to safeguard the common health and welfare. It also focuses on the individuals and persons at stake who ensure the protection and promotion towards a health living, it defines the services provided to the mental and physical health of all the people in the entire community since the sole purpose of public health is to improve the health of its population.
It clarifies the kind of relationship that should exist between the individual health and that of the community at large. The focus on the whole population rather than the individuals is aimed at eliminating the underlying causes of the disease, therefore by treating the whole population the disease can be avoided from spreading. Public health can be achieved through a collective responsibility so as to ensure the safety of the people.
Relationship between people and the state. The law of public health also clarifies the relationship between the state and the community.
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Obesity has become on the most devastating medical conditions in modern medicine. This sample essay explores public health campaigns against obesity/5(3). Health is a topic of constant concern these days. From the issue of national insurance to the biomedical research, from healing doctors to books on medicine, nutrition, and self-healing are all related to health. Health today can be separated into two branches: biomedicine and public health /5(5).